Narratologies WTM 2024 Presence: Shaping the Future of Travel

This year, Narratologies had the exciting opportunity to join tourism industry leaders at World Travel Market London (WTM) 2024, sharing our vision for the future of travel. Through a series of B2B meetings, we introduced innovative activity solutions for family vacations, incentive trips and corporate travel across Greece and Europe. Furthermore, we were happy to introduce our latest interactive features, including Augmented Reality, that take our treasure hunts to new levels.

Also, we were thrilled to see our offerings align closely with top industry trends, sparking productive discussions and strategic partnerships that will unfold in 2025.

Bleisure: The Rise of Business-Leisure Travel!

Business travel is on the rise—up 19% in 2024, according to the Tourism Economics Journal. Specialists note that many business trips now integrate leisure, often organized around central events. Our Treasure Hunts & Tours in Greece, Europe & Beyond, where teams compete in engaging, knowledge-driven activities, have become highlights of such events in Greece and beyond, bringing teams together through shared experiences. We were as a result very happy to discuss future collaborations.

Greece in the WTM Spotlight

This year’s premium partner at WTM was Greece, which took center stage with the Minister of Tourism and the Secretary General of the Greek National Tourism Organization (GNTO) inaugurating the exhibition. It was a prime opportunity to showcase an “alternative Greece,” highlighting the country’s nature, culture, and innovation. Consequently, we were thrilled that Narratologies was among the companies that had the chance to be part of the Greek Stand, in this vibrant environment and to present a unique side of Greece.

The power of ‘play’ as a driving force in all tourism experiences

Having fun through play is a vital part of creating memorable experiences, underpinning major industries like entertainment and sports, and inspiring ambitious projects like Saudi Arabia’s Qiddiya—a city dedicated to fun. There’s no doubt: play is fundamental. Our treasure hunt experiences are built on gamification, which we’re excited to elevate further with new technologies. WTM’s engaging talks and overall inspiring environment have broadened our vision for the future of playful exploration, offering new insights while also highlighting areas where gamified experiences can keep evolving to meet growing demand.

Looking Forward

Reflecting on our time at WTM, we’re energized by the many promising connections, ideas, and insights we gained. As we move into 2025, Narratologies is more committed than ever to pioneering experiences that blend culture, fun, and innovation, offering travelers new ways to explore and connect with the world around them. We look forward to bringing these collaborations to life and to leading the way in creating unique travel experiences across Greece and beyond.